MCDONALD’S is facing a string of lawsuits for copyright infringement from graffiti artists who claim their work was stolen for the fast-food chain’s gritty, urban-themed restaurants.
The revamped design, which the company dubs “Extreme”, has been rolling out in stores across Europe over the past year. Last October, Brits took to social media to slam the “ghetto” design.
Now The Wall Street Journal reports customers aren’t the only one’s not lovin’ it.
While the “graffiti-like visual language” is meant to “remind people that McDonald’s is a brand of the streets”, as one spokesman said, graffiti artists claim the use of their work damages their “street cred”.
The WSJ reports one case has been brought by the former girlfriend of deceased artist Dash Snow, who accuses McDonald’s of making him look like a corporate sell out and putting his legacy at risk.